WordPress simplifies most of the work for webmasters by offering a variety of plugins. For search engine optimization (SEO), there are quite a number of WordPress plugins to boost on-page SEO. Such types of plugins are:
Plugins to analyze content
A great article should boost search engine ranking while providing sufficient information to the user. Such an article should have a title that attracts an internet user without running beyond the title length prescribed by search engines.
Secondly, an article needs short, succinct paragraphs written to suit the understanding level of the audience. Additionally, an article needs a meta description (brief description), images, and image attributes for search engines to display when the page fails to load properly.
With a plugin that evaluates all of the above essentials of WordPress publishing, there is greater control over the content before releasing it to the internet audience.
Plugins that check both internal and external broken links
Broken links crop up when internal links are added wrongly, or pages and posts are deleted. For example, on https://www.sparklogix.com/minneapolis-seo/. Minneapolis SEO is the path to the specific location of the Minneapolis page. If that page is deleted without a redirection to another page, this link will yield a 404 error.
Broken links may also arise when borrowed images are revoked or deleted by the owner. A broken link plugin fixes a 404 error by redirecting the audience to a specific page such as the home page. This means any traffic to the website will not be wasted.
Plugins that display related posts
Boost internal links by grouping content into categories and allowing search engines and users to follow a content map. A related post plugin will help a user stay on the website longer perusing various articles.
Plugins that add a nofollow tag
WordPress blogs attract a plethora of comments from across the web. Some blog comments are from genuine users who like the content while others are from webmasters hoping to sneak in a link back to their websites. A plugin to add a nofollow tag protects the page rank by preventing webmasters from stealing link juice through backlinks.
Plugin that displays share buttons in articles
One of the simplest link building tasks is publishing content and allowing users to share widely and draw traffic to a website. With share buttons, the content will go viral on the main social media platforms, through email and RSS feed.
Plugins to boost page speed
Page speed is a ranking factor, and it is no wonder Google released the Accelerated Mobile Pages (AMP) project last year to reduce the loading speed of pages on mobile. Since a WordPress website runs on a mobile friendly theme, boost its speed further by caching some pages. For example, the content in About Us and Contact Us pages rarely changes, and a plugin will save a version of such pages on a user’s browser instead of requesting for a reload from the server every time. Another option is to optimize images so that it takes a shorter time to load images like logos.
Plugin to add structured data
Schema data is used by all search engines, and it summarizes the structured data on a page so that a search engine can understand the overall message of the content. Data types to display include reviews, ratings and events. The purpose of such data is to boost click-through rate, thereby showing search engines that a website has relevant content for that query.
These WordPress plugins play a key role in improving the optimization process of a website. These applications boost the functionality of a WordPress website with little to no further coding.