The design of your website can have a massive impact on the amount of traffic that you generate. If your website is poorly designed and difficult to navigate, visitors won’t generally want to spend a lot of time on it. Naturally, the design of your website affects the opinion of the visitors too. The first thing that a person notices when they look at your site is the design. If you take a look at several successful sites, you will notice several design traits that are common between all of them. Here are some key design elements that you should focus on when setting up your website.
The first thing that you need to think about when designing your website is the colour combination. You must have noticed that most websites have a very simple colour combination. For instance, websites such as Facebook and Twitter, both of which attract millions of customers in a day, rely heavily on different shades of blue. Blue is widely regarded as one of those eye-pleasing colours. It’s not too bright on the eyes, and looks generally pleasing. When you talk to any reputable company, that specialises in web design in Berkshire, the first thing that they will ask you is the nature of your website. If your business already has an established brand and a logo, they will use the colours from your brand in order to choose the right colours for your site. If you want to retain customers this is one of the ways to do so.
One of the most important factors that you need to think about is the navigability of your website. Navigability basically refers to the ease by which people can move from one page to another. If you are running an ecommerce store, you need to think about how visitors can move from one place to another. For instance, you may have seen links on most product pages showing other products that you might be interested in. These are subtle tips that will greatly improve user retention and convert leads on your website.
The Landing Page
The landing page is the first page that a customer will see when they type in the URL address and press Enter. If the landing page isn’t properly designed, customers will not want to go further. The landing page shouldn’t be full of content, rather, it needs to be a mixture of animated content, text and a few graphical images. Unless you optimise the landing page, you are not going to get a great many visitors.
If you want your website to take off, it’s important that you hire a reputable web design agency. Reputable web design agencies have a lot of experience in making different types of websites and are able to offer a tailored solution to customers. If you have any specific requirements regarding your website, you can discuss them with the designer. The designer will show you several styles of websites that are attractive and are going to help with the SEO of your site as well.