Your website design is about much more than making sure your potential customers have a site to visit if they want more information; if you do it right, it could be your best marketing tool and your best sales platform. This means your design has to be done with those goals in mind – and to accomplish this, you need to keep a few important principles in mind as well.
How do you build a website that gets great ratings, that attracts visitors, and that captures the interest of your target demographic? What do you have to consider? Here are the top dos and don’ts of building a brilliant website.
What not to do
Before you start designing and learning what you should do, it’s good to know what to avoid. By not making the following mistakes, you’ve already won half the battle.
- Don’t expect customers. Your customers won’t come by themselves – they’ll have to be made aware that the website exists and encouraged to visit it. Provide interesting content and learn how to use SEO optimization to your advantage.
- Don’t be confusing. Be as clear as possible – this is true for your content, your layout, your images, your navigation bars, and so on. Keep everything as simple and as clean as possible.
- Don’t make it complicated. If your customer is interested in a product, they want to buy it – they don’t want to fill in forms, request newsletters, and so on. Don’t make it hard for your customer to get what he or she wants.
- Don’t forget to sell. Do it on your homepage, from the start; you may not have another chance.
What to do
Before you start your design:
- Set clear goals. Your website has a purpose, so be clear about it. Set your goals, and determine ways to measure them.
- Create a simple plan. Don’t make your strategy difficult. Be straightforward.
- Follow a clear format. Nobody likes to be bombarded with too much information. You can find some great formats online that have been proven to be successful should you need some inspiration.
- Research your target demographic. It’s all about them. Find out what they want. This is true not only for the product or services you sell, but also about the colours, fonts, layouts, images, and everything else.
Your website doesn’t have to be complicated, and neither should its design – in fact, often it’s all about simplicity, and sometimes less means more, and this is confirmed by the web design Oxford professionals from Xist2. The most important thing to remember is that you have to keep your target demographic in mind – regarding format, colour, fonts, images, and so on. The website is for them, after all, and only they can judge its true effectiveness.