Today’s fast-paced and rapidly changing world of technology creates high demand for software companies to always be on their toes when it comes to their marketing efforts. Being a few weeks late in updating the strategy used by SEO for software companies means you are already too far behind the competition. While at first, it seems like an impossible task to always be ahead of the trend, software companies are actually in the best position to benefit from excellent SEO practices.
Here are a few tips your company can use to help keep your SEO strategy updated:
- Splitting Your Pages
When it comes to internet searches, there are two things users most commonly look for: information about a product and where to buy the product. This is where your software company can take advantage of the keyword search. By simply having two pages for each of your company’s main keywords you are providing internet searchers with what they need.
- A Definition Page Is Definitely Important
Not everyone is well-versed in software terms which means it is a must to create a page that is solely dedicated to providing a definition for the terms. By doing this, curious searches will find it easier to get to know your software and the different terms needed for better understanding of your services.
- Create Title Pages Worth Clicking Through
Good content is a good tool to use as a strategy for SEO for software companies, but what good will great content do when your audience isn’t clicking through? To enhance the number of clicks and visits to your webpage and content you need a compelling page title.
- Pay Attention To Page Title Character Count
Limit the number of characters in the title to a maximum of 55 because anything more and Google might not be able to process the title correctly.
- Place Keyword In Front
A page title should include the keyword in front because Google looks for it there. The further back the keywords, the less importance Google ranks them.
- Unique And Catchy
Do a quick Google search of your preferred keywords and compare them with the competition. Too many similar keywords can result in your website getting lost and becoming invisible. Try to mix it up so that you don’t get lost in the similar search results.
- Become Mobile-Friendly
Nothing is more annoying than trying to navigate through a non-mobile-friendly website. Almost everyone uses their phones to search the internet, make sure your website can cater to this demand.
- Include Your Brand Name On The Title Page
Make sure your visitors know your brand’s name when they visit your website. The more memorable your brand, the more likely customers will keep coming back in the near future.
- Create Better And Engaging Content, Regularly
Always have something new to tell your audience so that they will keep coming. The better the quality of regular content, the more website visitors you will have. That’s a guarantee.
Software companies have their work cut out for them when it comes to observing excellent SEO practices, but once you get the hang of it, you’ll find updating your SEO strategies second nature.
In-house SEO for software companies rarely works. Let the team at Tessa help you hit your goals and reach more of your potential market. Contact us today!