Less than a year ago, Europe took major steps to protect data privacy for its citizens. Following the major Facebook scandal people had concerns over their data and who had access to it, and the European Union met these concerns head on. However the regulation is much deeper than just data protection, and affects many more people than just European citizens. So what exactly is the GDPR, what does it do, and how does it affect people around the world? In addition, how are businesses affected, and what do they need to do in order to comply with GDPR, both in Europe and globally? Here’s everything you need to know about complying with GDPR and how it affects you.
What Is It?
GDPR stands for General Data Protection Regulation and is a regulation that was implemented in May of 2018. The regulation revolves around the protection of data privacy of individual users so that they can’t be exploited by large corporations. Personal data from things such as social media platforms has been known to be harvested and sold off to other companies. These companies then use personal data to create marketing campaigns that are personalized and have a higher chance of being successful. Unfortunately in this process other personal data such as messages and identification can be gathered putting the security and privacy of users at risk. The aim of GDPR is to make this collection of data illegal without the notification and consent of users, and to sanction those businesses that fail to comply with fines and further regulations.
How Do Businesses Comply?
Businesses in Europe and around the world need to comply with these standards or they run the risk of receiving heavy sanctions from the European Union. In order to comply, businesses can only collect private data from users with proper notification and consent. When asking for consent from a user, the use and purpose of the data collection must be explicitly stated. In addition, the user reserves the right to revoke their consent at any point in time, in which the data collector must promptly cease collection. In addition, the service provided can not be refused or altered in any way if the user decides to not allow data collection to happen.
How Will It Affect Business?
The GDPR introduces a multitude of regulations that businesses must comply with that could slow down business. Without consent from users, data can’t be collected and used in order to create effective marketing or advertising campaigns. In addition, businesses must always be fully aware of their data policy, as a single slip up could be cause for heavy sanctions that most businesses will struggle to recover from. Even businesses not in the European Union are affected by this regulation. If you serve customers internationally and have users in Europe, then your company must comply with the GDPR. If you don’t fully understand the GDPR or how to ensure that you’re complying with it, then perhaps you should look for experts in the digital field. Firms that offer search engine optimization services could also help your business comply with new data regulations. The GDPR signifies a change in how personal data is handled and treated, and all signs point to other regions adopting this stance soon. Businesses would be wise to protect their users data and keep them happy, because if they don’t there can be serious consequences.