There is no doubt at all that every business requires an active and well-developed online presence. No matter what the focus of the business is, a good website will introduce customers to your brand, your services, and your products. In effect, the online environment offers a crucial channel through which your brand can be grown, and your customers can more easily find you.
Many businesses are now aware of the fact that an online eCommerce store is a great way to supplement more traditional forms of selling products. A lot of small businesses these days rely entirely on their web store to sell products and deliver brand awareness. But what is the best way to implement an online store? What back-end provides the most useful features and benefits to a modern and tech savvy business?
Why Use Magento?
There are a number of popular eCommerce back-end solutions aimed at businesses, but few are more sophisticated that Magento. As an open source piece of software, Magento is certainly one of the most popular solutions, powering many of the world’s top websites. As a platform, it offers the following benefits:
- Open source: Being open source software, Magento is also one of the most secure softwares available. Having multiple authoritative sources continually work on Magento development means that it is agile and updated frequently. This feature results in a more secure eCommerce platform that is inherently secure and updated regularly against threats and security issues. Magento itself complies fully with international cyber security standards, making it one of the safest platforms to deploy as part of any online business solution.
- Support: Similar to WordPress, Magento’s open source nature means that many applications and plugins have been developed for it by third parties. This is an ongoing concern, and it is entirely possible to customise to suit many types of businesses and storefronts through the extensibility of the platform offered through this type of third party development support.
- Powerful: Ultimately, the fact that Magento is very popular and well-developed also makes it a powerful platform to deploy eCommerce solutions for any type of business. This makes it agile and adaptable, as well as a favourite for many experienced software and website developers.
Making Your Business Voice Heard Online
Ultimately, the digital world is a noisy one. There was once a time when any website was a good and effective website, but that time has long since passed. These days, it is not good enough to simply have a web presence if you are a business. It is essential to have a distinctive web presence that offers customers security, peace of mind, simple use, and powerful branding integration.
The Magento platform offers a powerful way for any business to tailor the online eCommerce experience for any kind of customer. The fact that it is open source and well supported in the software and application development community also means that it is sophisticated as a platform, popular, and secure. Such features also mean that it is extensible and can be adapted readily to suit many kinds of businesses.